BUZZ
AdopteUnBelge
#AdopteUnBelge
CONTEXT
The Belgian national football team is playing a Euro quarter-final against Wales in Lille. We want to see the match on site, but the hotels are fully booked.
CONCEPT
We addressed an open letter to the people of Lille under the hashtag #AdopteUnBelge, asking them to host us for the night of the match.
RESULT
This appeal was quickly picked up by dozens of media, including TF1's news, and became a trending topic on Twitter in France and Belgium. In the end, hundreds of Belgians found accommodation thanks to #AdopteUnBelge.