Sensibilisation
Amnesty
#JDIWI
CONTEXT
Amnesty International is mobilizing for women's rights and against sexual violence and rape culture.
CHALLENGE
Raise awareness among young boys aged 15 to 25 about consent.
RESULT
GuiHome explains the #JDIWI rules, 10 simple rules to follow for respectful sexual relationships. The video was a huge success, becoming the most viewed video for Amnesty International Belgium (French-speaking) since their presence on social media.