Event - PR
Bureau International Jeunesse
Salon Horizons
CONTEXT
Le Bureau International Jeunesse (BIJ) is organizing a virtual fair during the pandemic to inform young people about international mobility opportunities.
CHALLENGE
Create an identity and build awareness from scratch for this new 100% virtual event.
ANSWER
We created the name (Salon HORIZONS), the branding, and the promotion of the event. We proposed adding a PR component to the communication plan. The objective: to inform people about the existence of the fair, of course, but also to inform as many people as possible about the international mobility opportunities for young people and the support provided by BIJ for such projects. 🌍 With coverage by Belga, RTL (news and web), La Une (Tendances Premières), Sud Presse, BX1, L'Avenir, Dhnet, La Libre, and Le Soir, this objective was more than achieved 🚀.
