Branding
Euratex
RegioGreenTex
CONTEXT
Within the framework of the European Green Deal, RegioGreenTex is a project that promotes collaboration in research and development for the textile industry among the four major sectors of society—industry, government, research institutes, and the public—in order to establish a systematic circular economy business model across the EU.
CHALLENGE
Euratex asked L'UNION to create the branding for the campaign from scratch.
RESULT
L'UNION created a logo and graphic guidelines for this new project and developed numerous assets, including a landing page, roll-up banners, fact sheets, badges, and images for social media.