Sensibilisation
Febi
#choisislesoins
CONTEXT
There is a critical shortage of nurses and nursing assistants in Belgium. FEBI, an organization comprising several training funds, aims to highlight support for career change in this field.
CONCEPT
Create a visual parallel between changing jobs and changing outfits, while emphasizing the benefits of career transition: paid training and guaranteed employment.
RESULT
An advertising campaign and radio spot across Belgium attracted hundreds of people to visit the website choisislesoins.be to explore the advantages offered by training programs for career switch.
