360° communication
Febiac
Start2Ride
CONTEXT
FEBIAC (Belgian and Luxembourg Federation of Automobile and Cycling) aims to promote the use of motorized two-wheelers in Belgium.
CONCEPT
L'UNION has implemented the Start2Ride program, highlighting the various advantages of motorcycles and scooters (freedom, mobility, ease of parking) and assisting aspiring motorcyclists in taking the plunge. It provides advice and discounts on motorcycle licenses, insurance calculators, etc.
RESULT
Hundreds of thousands of Belgians have discovered the benefits of two-wheelers through numerous campaigns (magazines, activations, advertisements, PR campaigns, online ads, etc.) carried out during the 10 years of collaboration with FEBIAC on this project.
