sensibilisation
flcpf
EVRAS
CONTEXT
he Fédération Laïque de Centres de Planning Familial (FLCPF) is launching a campaign on Relationship, Emotional, and Sexual Education (EVRAS in French) in schools.
CHALLENGE
Inform about a sensitive topic and debunk false beliefs about EVRAS in schools.
CONCEPT
L'UNION imagined and produced a TV spot featuring emojis. L'UNION also developed a series of Instagram posts debunking certain prejudices about EVRAS in schools. The campaign was complemented by a press release and a communication toolkit for the campaign partners.
