sensibilisation
Gaia
Cultivated meat
CONTEXT
GAIA (Group for Action in the Interest of Animals - nonprofit) is the most influential and one of the best-known animal protection organizations in Belgium. Its actions and campaigns aim to gradually reduce mistreatment and organized cruelty against animals. GAIA is launching a campaign on cultivated meat, convinced that cellular agriculture can contribute to reducing animal suffering worldwide.
OBJECTIVE
The campaign aims to educate the public about cultivated meat and to remind people that farm animals often come from intensive farming systems that impose extremely difficult living conditions on them.
CREATIVE APPROACH
The campaign presents cultivated meat as a way to reconcile meat lovers and animal friends. CULTIVATED MEAT LOOKS LIKE MEAT. IT TASTES LIKE MEAT. BUT… There is no "but." It is meat. Meat that doesn't cause animal suffering. Discover the website at www.viandecultivee.be