360° communication
MSF
First Mission
CONTEXT
Médecins Sans Frontières aims to reconnect with young people, who will become future employees, opinion leaders, and donors.
CONCEPT
L'UNION has created the platform Première Mission, which introduces Médecins Sans Frontières through the eyes of other young people engaged with MSF and experiencing their first mission. The concept is based on the insight that young people pay close attention to the experiences and advice of their peers (peer-to-peer communication).
ASSETS
A documentary following several first missions in Haiti is shown in universities and colleges as well as online. The public is also invited to experience a symbolic first mission at festivals and through an interactive video on Facebook.