Branding
Sika
Know-how from Site to Shelf
Context
Sika is a specialty chemicals company with a globally leading position in the development and production of systems and products for bonding, sealing, damping, reinforcing, and protecting in the building sector and motor vehicle industry.
Challenge
Sika wishes to leverage its expertise acquired from major construction projects worldwide to target independent contractors and individuals by launching into the DIY sector.
Answer
Launch of the “Know-from Site to Shelf” global campaign. A campaign that will be accompanied by multiple product-specific campaigns designed to highlight the quality features of Sika products.